The moment a couple becomes engaged, their minds start turning to the many details they’ll need to plan for. The venue is one of the most important, and can often be a huge source of stress as couples search for the perfect setting for their nuptials. From sprawling lofts to hidden rooftop gardens, breweries to hotel ballrooms, wedding venues come in all shapes and sizes, and each has its own unique feel.
Some are clean and modern, while others offer a more rustic or bohemian feel. Regardless of the style they’re envisioning, a couple will want to be able to picture their wedding day in your space. Provide a few key photos of past events or the space with a few styling options, so they can see how it would look all decked out for their special day.
Whether it’s an art gallery, beach, botanical garden, hotel or brewpub, couples are looking for a setting that speaks to them in the most authentic way possible. Give them the tools to visualize their big day and inspire them with a selection of photos, videos, and design tips from your team.
Couples are also looking for a sense of security that their venue will be there for them when things pop up. Offering back-up plans, valet options, and other service offerings in case of unforeseen challenges helps them trust your team and reduce their stress.
When it comes to finding the perfect wedding venue, word of mouth and reviews are a powerful tool. Encourage your team to get out there and network with wedding planners, caterers, florists and other vendors in the area. By forging strong relationships, you can set yourself apart and make it easier for couples to fall in love with your location.
It’s no secret that a wedding day can be hectic, but being able to relax and enjoy the day will go a long way in making it truly unforgettable. Having an on-site coordinator, catering, and venue staff to assist with everything from vendor referrals to troubleshooting ensures that the couple can focus on their loved ones instead of getting caught up in the logistics. Whether you’re hosting an intimate event or a grand celebration, create packages that take the worry out of planning.
Whether it’s an open bar or a gondola ride, giving guests a unique transportation option will help them to remember your venue long after the party is over. Feature the option in your marketing materials, on venue tours, and by connecting with local limo companies and busing charters to offer package recommendations. Showing the couple that you care about their guest experience will leave them with nothing but good things to say about you.